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Face Gym

Photo: FaceGym

The latest beauty craze, FaceGym, is creating a crop of loyal followers who regularly schedule their “workouts” to maintain a taut, supple complexion. Offering a slew of facial massages designed to work out the muscles on your face (we have 40 of them), face gyms are ushering in a new era of non-invasive, dare we say transformative, skin treatments.

Through targeted massages, the “Face Trainers” at FaceGym are able to nourish and rejuvenate skin by stimulating the skin cells directly via increased blood circulation. By working out your facial muscles in this way, facial volume is increased, and fine lines are noticeably diminished. Kneading massage techniques and specialized tools tone and tighten the facial muscles to lift and revive skin’s appearance in as soon as one session, creating cheekbones where there were none. No needles required.

Founded by Inge Theron, FaceGym boasts three locations (2 in the U.K and one in New York) with plans of opening plenty more in the future. Located at Saks Fifth Avenue in New York City, FaceGym will help design the perfect facial fitness routine using techniques and hi-tech tools to manipulate the face muscles to help lift, sculpt, tone and tighten your face.  FaceGym offers a variety of facial workout treatments, such as the Yoga Face to help invigorate and restore your skin; The Signature workout to lift, tone and tighten the face while adding a glow to the skin; the Signature Electrical to help rediscover the cheekbones; and the Game Face for total tightening, sculpting and added radiance. They also offer a Wedding Workout Package (four weeks, four workouts) for your upcoming nuptials.

With their own custom range of serums to facilitate your workouts, gym goers are able to reap double the beauty benefits. Able to fill the gaps that your day-to-day skincare products can’t reach, facial exercises like those practiced at FaceGym offer physiologicalchanges to your complexion: wrinkles are smoothed, cheekbones are lifted, and jaw lines are toned, all quite literally enhancing your face’s actual shape -something that was previously unattainable outside of an operating room. Sessions are 30-45 minutes long, much like an actual fitness class. And while you’ll notice immediate results after your first session, consistence is key if you want to hold on to your stellar post-gym results.  It’s the kind of thing you need to experience to truly believe.

Now, tell us, would you ever go to a FaceGym? Do you incorporate your own form of facial massage at home? Dish on your face gym and facial workout experiences on our Instagram page at #intoxbeautybar. Cheers to your facial workout!


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