Strawberries on a white plate on a table.

Photo by Monika Grabkowska on Unsplash


Everyone’s favorite red berry is now the hottest skincare ingredient. Strawberries are more than a tasty snack-time treat because their beauty benefits are just as sweet as their taste! The benefits of strawberries make a long list, including hydrating, brightening, exfoliating, and protecting your skin. While oranges are typically the go-to for vitamin C, an antioxidant great for protecting your skin against environmental stressors, strawberries deliver greater amounts of vitamin C, folate, and potassium. Including strawberries in your regular diet is a fantastic health boost, and now, you can give the same boost to your beauty routine.       

Strawberries have become so popular in skincare products, there is a strawberry product for almost every step of your routine. If your routine is needing a little extra pink, consider these berry-based products.

Product photo of Sugar Strawberry Exfoliating Face Wash by fresh.
Photo by fresh/Sephora

To Cleanse

Fresh Sugar Strawberry Exfoliating Face Wash ($33) – This strawberry cleanser is gentle enough for everyday use, but powerful enough to refine and smooth your skin. Fit for all skin types, this gentle scrub removes dirt, impurities, and excess oil through the help of white sugar crystals, grapeseed oil, and the star of the show, the extract of strawberry & black currant fruit. White sugar crystals refine and soften the skin without being overly abrasive, leaving your skin with a polished, refined finish. Grapeseed oil maintains hydration, providing a silky-soft feel. Finally, strawberry and black currant extracts brighten the skin and work to remove impurities. This strawberry cleanser is the perfect way to kickstart your routine.

Product photo of Sugar Face Polish by fresh.
Photo by fresh/Sephora

To Exfoliate

Fresh Sugar Face Polish Exfoliator ($62) – For the nights you use a non-exfoliating cleanser, reach for this scrub for a powerful, deeply-smoothing treatment. Doubling as a mask, this scrub uses brown sugar and strawberries to fight dull skin and rough texture. Brown sugar buffs away dead, dry skin, revealing bright, moisturized skin. Real wild strawberries, as mentioned earlier, are full of vitamin C, providing your skin with a tremendous glow and soothed, hydrated finish. Plum seed oil and grapeseed oil work together to hydrate your skin, so you’ll never have to fret this will dry out your skin.

Product photo of Strawberry-C Serum by Volition
Photo by Volition/Allure

To Treat

Volition Strawberry-C Brightening Serum ($42) – This brightening serum is quite possibly everything you’ve ever wanted in a serum. It’s pink, milky texture instantly hydrates and soothes the skin, but the long-term results go above and beyond. The product concept was pitched by a customer, Varika, who was inspired by stories of Marilyn Monroe rubbing strawberries on her skin. Strawberry fruit and seed extract works to brighten dull skin, unclogging pores, and get rid of excess oil. Kakadu plum brightens the skin, giving it a veil of luminosity, while significantly reducing redness. Lastly, by promoting elasticity, hyaluronic acid hydrates and plumps the skin. To even your skin tone and have brighter skin for days, this serum will be your new go-to.

Product photo of Strawberry Face Milk by Fourth Ray Beauty
Photo by Fourth Ray Beauty/Colourpop

To Moisturize

Fourth Ray Strawberry Face Milk ($14) – Let the nostalgia sink in with this strawberry milk moisturizer, crafted by the sister brand of Colourpop Cosmetics. This moisturizing face milk is the perfect, lightweight finish to your skincare routine. The formula blends strawberry seed oil, almond milk, marshmallow, and lotus flower to brighten, soothe, nourish, and soften the skin. The lightweight formula makes it the perfect final step in the mornings but paired with the Fourth Ray Strawberry Seed Oil, you’ll be set for berry-sweet dreams.

Strawberry’s red-pink hue has made it a beauty favorite, but now its amazing benefits can be the favorite part of your daily routine, too.

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